Hinrich Pflug is a German Director based in Hamburg and Berlin.

While studying advertising at University of the Arts in Berlin he was working for renowned commercial director Laszlo Kadar. Both experiences have shaped his approach to filmmaking until today.

Understanding and respecting the core identity of every artist, product and brand is the foundation on which he creates a fresh perspective, a highly aesthetically unseen look for each project. His style is musically driven and always aims to create authentic emotions.

With this approach and experience over the last twenty years he has created numerous commercials for clients like Mercedes, VW, Audi, Mitsubishi, Fiat, Renault, Suzuki, Lexus, Sprite, Marc Jacobs and many more.

Being one of the top german music video directors his portfolio spans from notorious gangster rapper Bushido, to pop singer songwriter Marit Larsen… from the colorful party band Culcha Candela to german rock legends like Peter Maffay and The Scorpions.

Many collaborations being long-term in which the artists and record companies put the development of the artistic-image in Hinrichs trusting hands.

While being passionate about his vision, Hinrich is a collaborative soul behind the camera, seeing filmmaking as a team-effort in which the client, agency and artist are strong players.